Follow the simple wizard or watch our video tutorial above to learn how to set up a Google Smart Campaign for the first time or, request one to be built for you by the CampaignHero team.
First, a quick bit of background on Google Ads - you’re probably already slightly familiar with Google but let’s just quickly refresh exactly how it works and what it means to you as a business.
Well, Google Ads allows you to get in front of potential customers, by letting you place your ads on the world's most popular search engine, it works on any device and you can target specific locations and searches.
Let’s spend 2 minutes looking at this refresher video from Google that can help summarise how google ads can help you grow your business and how it might look.
Ok great - now we’ve better understood the benefits of Google Advertising - we can move onto the newest solutions specifically designed for businesses like yours - Smart Campaigns - which use the latest technology to make Google Ads more effective and easier than ever.
To help us understand the benefits let’s run through another quick explainer video and see how smart campaigns work and what makes them so powerful
So let’s summarise those benefits quickly:
In addition to that:
So next I want to take you step by step - through HOW to create a well built, smart campaign for your business, so you can start driving potential customers to your business.
The first thing to do is to visit https://ads.google.com and press start now to create a new Google Ads account (if you don't already have one).
Here you should automatically be directed to create a smart campaign and you’ll be prompted to start advertising in 3 steps - we’ll walk you through each one, what is means and how to complete it so press create advertising to start!
The first screen will show you your options for the objective your trying to complete - you’ll have a choice of three (calls, visits to your store or location or more website sales or leads).
If you have a location like a physical store shop or restaurant and that’s the primary goal for you then you’ll want to choose this.
If you really want to drive just phone calls and want to talk to customers before they book for example then choose “calls”.
If you have a website and most of your business can be or is done online like purchasing online or filling out a form online then this is the option best suited for you.
By choosing the most relevant objective to your business, Google can automatically tailor how and where your ads are shown to be more effective for you.
In this case we’ll select “calls” and pick this goal to move to the next section.
In the next section we’ll choose which business we want to set up our ads for. As we’re creating a new campaign for a new business we’ll press “New Business”. For this tutorial, we’ll chose a B2B example, “Seymour Partners” an employment law specialist so we’ll enter the name and, input our website. In this case we already have an awesome “hero page” website built using the CampaignHero app.
Our Hero Page website already optimised for speed, conversions and looks great on multiple devices so we’ll use that here, however if you don’t have a website you can request one directly in the CampaignHero app or, we can set up a listing with Google using Google My Business, which you can learn more about in the webinars section of our website.
Next we’ll work on our audience, choosing where our customers are located, which might be a specific area like England, or perhaps a a radius around your business location, in this case we’re going to choose a radius as we’re really looking for customers who are located within 15 miles of my business location.
You’ll see over here in the right hand corner I can see the potential size of my audience at this stage and, keep an eye here as we continue setting up our campaign we’ll be able to see it change and get more targeted as we add different conditions and better select our ideal customer.
In the next stage of our targeting and audience we’ll select the type of terms or phrases that people type in when they are searching for a business like ours. Remember we’ll want to be specific here so we’re only showing ads to people who are looking for our particular product or service specifically so I’ll choose “employment lawyer” here.
We’ll see the potential audience size change, based on what I choose and, other recommendations which I may wish to choose from. In this case I’ll add immigration employment law and for example.
Now, we’ll move on to the creative section - here we’ll choose what people will see when they see an ad for our business after searching on Google for our products and services. We’ve automatically got an example ad here which really helps, but we recommend adding in a few different variations so Google can show the most effective one and test different ad variations. Here we’ll fill in the details remembering to be:
Once we’ve written our ad - we can preview how it looks on different devices and across Google Search and other Google partner sites. We recommend adding at least 3 different variations and then progressing to the next step.
In this section - as we’re looking to drive phone calls, we’ll need to add the number that we want potential customers to call when clicking on our ad - Google will replace this with a unique tracking number so we can see exactly how many calls we’ve had from our ads, this is completely free and all calls will still come through straight to your business number. Next we’ll look at setting up our budget.
Based on the choices we made earlier, Google will recommend a budget to meet our business goals, taking into account factors like competition, the area we want to cover and the type of products and services we sell. You’ll see in the top right the estimated audience has now been replace with estimated performance, showing how different budgets will affect how many people in that our audience will see our ads each month and, how many clicks that is likely to generate.
You can adjust your budget here to suit your needs, and review how your budget works, remember,
Once you’re happy and comfortable you can press next to review your whole campaign together.
On this page you’ll see a summary of what we’ve built so far including:
After this you’ll be redirected to the dashboard where your newly launched campaigns will start filling up with data over the next few days. Here you’ll be able to see all the activity like calls / clicks and costs, as well as the type of terms people typed into Google to trigger your ad, so you can refine and update over time!
We hope this walk-through into launching Google Ads Smart campaigns has been helpful and if you have any questions don’t hesitate to drop us at firstname.lastname@example.org.
If you’re looking for assistance in getting online for the first time, building a new campaign or, looking for improvements and recommendations to your existing campaign you can speak to us today about how the CampaignHero team can help you deliver optimised marketing.
If you want to get all the benefits of a smart campaign PLUS access to additional benefits from the campaignhero team we’re making things even easier - building your business a completely customised Smart Campaign and helping you launch.
Each campaign is crafted by a fully qualified Google Ads certified professional and comes with 5 amazing CampaignHero superpowers to help you get off to a great start:
For a limited time only we’re also offering an amazing deal with each new Hero Campaign we help set-up - so, if you launch a campaign you can claim up to £120 in ad-credit to spend in your second month of advertising.