Follow the simple step-by-step or watch our video tutorial below to learn how to set up a Google Smart Campaign for the first time or, request one to be built for you by the CampaignHero team.
First, a quick bit of background on Google Ads - you might already be slightly familiar with the advertising platform but let’s just quickly refresh on its definition.
"Google Ads allows you to get in front of potential customers, by letting you place ads on the world's most popular search engine, it works on any device and you can target specific locations, searches and audiences."
Moving onto a newer advertising solution specifically designed for smaller and less experienced businesses, Smart Campaigns, which uses automation to make set-up and optimisation even easier.
To help us understand the benefits Google Smart Campaigns have to offer, let’s take a look at this quick explainer video and see how they work and what makes them so powerful.
So let’s summarise those benefits quickly:
So let's take you through a step by step to create a well built, Google Smart Campaign for your business, so you can start driving potential customers to your business.
If you haven't already got one, the first thing to do is to visit https://ads.google.com and press start now to create a Google Ads account. Here you will be taken through business, billing and budget set-up; don't worry, you won't be charged until you actually start running ads on the platform.
Here you should automatically be directed to create a Smart Campaign and you’ll be prompted to start advertising in 3 steps - we’ll walk you through each one, what is means and how to complete it so press create advertising to start!
The first screen will show you your options for the objective your trying to complete - you’ll have a choice of three (calls, visits to your store or location or more website sales or leads).
- If you have a location like a physical store shop or restaurant and that’s the primary goal for you then you’ll want to choose this.
- If you really want to drive phone calls to your business and want to talk to customers before they book for example then choose “calls”.
- If you have a website and most of your business can be or is done online like purchasing online or filling out a form online then this is the option best suited for you.
By choosing the most relevant objective to your business, Google can automatically tailor how and where your ads are shown to be more effective for you.
In this example we’ll select “calls” and pick this goal to move to the next section.
Click new business if you haven't set this up already.
In the next section we’ll choose which business we want to set up our ads for. As we’re creating a new campaign for a new business we’ll press “New Business”.
For this tutorial, we’ll choose a B2B example, “Seymour Partners” an employment law specialist so we’ll enter the name and, input our website. In this case we already have an awesome “hero page” website built using the CampaignHero app.
What if I don't have a website?
Our Hero landing pages are already optimised for speed, conversions and look great across all devices, if you don’t have a website you can request one directly in the CampaignHero app or, we can set up a page with Google using Google My Business.
Next we’ll work on our audience, selecting where our customers are located, which might be a specific country like the UK, or perhaps a a radius around your business location, in this case we’re going to choose a radius as we’re really looking for customers who are located within 15 miles of our business location.
You’ll see over in the right hand corner the potential size of my audience at this stage and, keep an eye here as we continue setting up our campaign we’ll be able to see it change and get more targeted as we add different conditions and better select our ideal customer.
In the next stage of our targeting and audience we’ll select the type of terms or phrases that people type in when they are searching for a business like ours. Remember we’ll want to be specific here so we’re only showing ads to people who are looking for our particular product or service specifically so I’ll choose “employment lawyer” here.
We’ll see the potential audience size change, based on what I choose and, other recommendations which I may wish to choose from.
Now, we move on to the creative section - here we’ll choose what people will see when they see an ad for our business after searching on Google for our products and services.
We’ve automatically got an example ad here which really helps, but we recommend adding in a few different variations so Google can show the most effective one and test different ad variations. Here we’ll fill in the details remembering to be:
Once we’ve written our ad - we can preview how it looks on different devices and across Google Search and other Google partner sites. We recommend adding at least 3 different variations and then progressing to the next step.
In this section - as we’re looking to drive phone calls, we’ll need to add the number that we want potential customers to call when clicking on our ad - Google will replace this with a unique tracking number so we can see exactly how many calls we’ve had from our ads, this is completely free and all calls will still come through straight to your business number.
Based on the choices we made earlier, Google will recommend a budget to meet our business goals, taking into account factors like competition, the area we want to cover and the type of products and services we sell. You’ll see in the top right the estimated audience has now been replace with estimated performance, showing how different budgets will affect how many people in that our audience will see our ads each month and, how many clicks that is likely to generate.
You can adjust your budget here to suit your needs, and review how your budget works, remember,
Once you’re happy and comfortable you can press next to review your whole campaign together.
On this page you’ll see a summary of what we’ve built so far including:
After this you’ll be redirected to the dashboard where your newly launched campaigns will start filling up with data over the next few days. Here you’ll be able to see all the activity like calls / clicks and costs, as well as the type of terms people typed into Google to trigger your ad, so you can refine and update over time!
If you’re looking for some more support with Google Ads and want help setting up your first Smart Campaign, you can request assistance from CampaignHero by taking advantage of both our technology and expert support team.
Each campaign is crafted by a fully qualified Google Ads certified professional to help you get off to a great start:
For a limited time only we’re also offering an amazing deal with every sign-up, claim up to £120 in ad-credit to spend in your second month of advertising.
Can't get enough of smart campaigns?
Head over to our recent blog piece exploring Microsoft Smart Campaigns for your small business.