Smart Campaigns from Google Ads are designed to make advertising your business easier than ever, in the video and steps below, you'll learn exactly how to set up your first Google Smart Campaign.

Follow the simple step-by-step or watch our video tutorial below to learn how to set up a Google Smart Campaign for the first time or, request one to be built for you by the CampaignHero team.

First, a quick bit of background on Google Ads - you might already be slightly familiar with the advertising platform but let’s just quickly refresh on its definition.

"Google Ads allows you to get in front of potential customers, by letting you place ads on the world's most popular search engine, it works on any device and you can target specific locations, searches and audiences."

Moving onto a newer advertising solution specifically designed for smaller and less experienced businesses, Smart Campaigns, which uses automation to make set-up and optimisation even easier.

To help us understand the benefits Google Smart Campaigns have to offer, let’s take a look at this quick explainer video and see how they work and what makes them so powerful.

So let’s summarise those benefits quickly:

  • We’re able to create quick and easy ads.
  • Like other Google solutions we only pay when someone clicks on our ads or calls.
  • We can attract customers to our website or map listing.
  • Smart campaigns are simple, so they require less on-going management.
  • Your ads work on all the devices your potential customers use, like computers, tablets or mobile devices.
  • And, you can keep an eye on results - viewing the effectiveness of your ads in a simple dashboard.

So let's take you through a step by step to create a well built, Google Smart Campaign for your business, so you can start driving potential customers to your business.

Step-By-Step Google Ads Smart Campaign Guide

Step 1 - Creating a Google Ads account

Google Ads Smart Campaign - Step 1 Creating A Google Ads Account

If you haven't already got one, the first thing to do is to visit https://ads.google.com and press start now to create a Google Ads account. Here you will be taken through business, billing and budget set-up; don't worry, you won't be charged until you actually start running ads on the platform.

Step 2 - Auto direct to Smart Campaign set-up

Google Ads Smart Campaign - Step 2 Auto Direct To Smart Campaign Set-Up

Here you should automatically be directed to create a Smart Campaign and you’ll be prompted to start advertising in 3 steps - we’ll walk you through each one, what is means and how to complete it so press create advertising to start!

Step 3 - Choosing your campaign objective

Google Ads Smart Campaign - Step 3 Choosing Your Campaign Objective

The first screen will show you your options for the objective your trying to complete - you’ll have a choice of three (calls, visits to your store or location or more website sales or leads).

- If you have a location like a physical store shop or restaurant and that’s the primary goal for you then you’ll want to choose this.

- If you really want to drive phone calls to your business and want to talk to customers before they book for example then choose “calls”.

- If you have a website and most of your business can be or is done online like purchasing online or filling out a form online then this is the option best suited for you.

By choosing the most relevant objective to your business, Google can automatically tailor how and where your ads are shown to be more effective for you.

In this example we’ll select “calls” and pick this goal to move to the next section.

Step 4 - Choosing the business you want to advertise

Google Ads Smart Campaign - Step 4 Choosing The Business You Want To Advertise

Click new business if you haven't set this up already.

Google Ads Smart Campaign Describe Your Business

In the next section we’ll choose which business we want to set up our ads for. As we’re creating a new campaign for a new business we’ll press “New Business”.

For this tutorial, we’ll choose a B2B example, “Seymour Partners” an employment law specialist so we’ll enter the name and, input our website. In this case we already have an awesome “hero page” website built using the CampaignHero app.

What if I don't have a website?

Hero Pages By CampaignHero

Our Hero landing pages are already optimised for speed, conversions and look great across all devices, if you don’t have a website you can request one directly in the CampaignHero app or, we can set up a page with Google using Google My Business.

Step 5 - Setting up your audience and targeting

Google Ads Smart Campaign - Step 5 Audience Location and Targeting

Next we’ll work on our audience, selecting where our customers are located, which might be a specific country like the UK, or perhaps a a radius around your business location, in this case we’re going to choose a radius as we’re really looking for customers who are located within 15 miles of our business location.

Checking your audience size

Google Ads Smart Campaign - Checking your audience size

You’ll see over in the right hand corner  the potential size of my audience at this stage and, keep an eye here as we continue setting up our campaign we’ll be able to see it change and get more targeted as we add different conditions and better select our ideal customer.

Selecting relevant product and service phrases

Google Ads Smart Campaign - Selecting relevant products and services

In the next stage of our targeting and audience we’ll select the type of terms or phrases that people type in when they are searching for a business like ours. Remember we’ll want to be specific here so we’re only showing ads to people who are looking for our particular product or service specifically so I’ll choose “employment lawyer” here.

We’ll see the potential audience size change, based on what I choose and, other recommendations which I may wish to choose from.

Step 6 - Getting creative with your ad copy!

Google Ads Smart Campaign - Step 6 Getting Creative With Your Google Ads Copy

Now, we move on to the creative section - here we’ll choose what people will see when they see an ad for our business after searching on Google for our products and services.

We’ve automatically got an example ad here which really helps, but we recommend adding in a few different variations so Google can show the most effective one and test different ad variations. Here we’ll fill in the details remembering to be:

  • Specific to our business.
  • Helpful to the user.
  • Highly relevant.
  • And convincing and compelling - showing our value proposition and a good call to action.

Preview your ad creative on devices

Google Ads Smart Campaign - previewing your ad creative on different devices

Once we’ve written our ad - we can preview how it looks on different devices and across Google Search and other Google partner sites. We recommend adding at least 3 different variations and then progressing to the next step.

Step 7 - Adding your information

Google Ads Smart Campaign - Adding information about your business

In this section - as we’re looking to drive phone calls, we’ll need to add the number that we want potential customers to call when clicking on our ad - Google will replace this with a unique tracking number so we can see exactly how many calls we’ve had from our ads, this is completely free and all calls will still come through straight to your business number.

Step 8 - Setting your budget

Google Ads Smart Campaign - Step 7 Setting Your Campaign Budget

Based on the choices we made earlier, Google will recommend a budget to meet our business goals, taking into account factors like competition, the area we want to cover and the type of products and services we sell. You’ll see in the top right the estimated audience has now been replace with estimated performance, showing how different budgets will affect how many people in that our audience will see our ads each month and, how many clicks that is likely to generate.

You can adjust your budget here to suit your needs, and review how your budget works, remember,

  1. You only pay when your ads are clicked or someone calls your business.
  2. The cost varies for each click but you wont’ spend more than your set monthly budget - keeping you in control.
  3. You can change this at any time based on performance in case you change your mind - it’s really flexible.

Once you’re happy and comfortable you can press next to review your whole campaign together.

Step 9 - Viewing your campaign summary

Google Ads Smart Campaigns - Step 9 Viewing Your Campaign Summary
Google Ads Smart Campaigns - Step 9 Viewing Your Campaign Summary

On this page you’ll see a summary of what we’ve built so far including:

  • You goal
  • The estimated performance based on your chosen budget
  • The locations and areas your ads are targeted
  • The ads you created

And you are live!

Google Ads Smart Campaign - Step 18

After this you’ll be redirected to the dashboard where your newly launched campaigns will start filling up with data over the next few days. Here you’ll be able to see all the activity like calls / clicks and costs, as well as the type of terms people typed into Google to trigger your ad, so you can refine and update over time!

Need some assistance?

If you’re looking for some more support with Google Ads and want help setting up your first Smart Campaign, you can request assistance from CampaignHero by taking advantage of both our technology and expert support team.

Each campaign is crafted by a fully qualified Google Ads certified professional to help you get off to a great start:

  1. We’ll take care of the research and planning about where to show your ads and what terms to appear for.
  2. We’ll create a strong structure and ads based on our years of experience in copy writing and testing ads
  3. You can make a request in just a few minutes, we’ll take care of everything else to save you time.
  4. The team will help you with tracking so you can see the result and value of your ads setting up things like google analytics, call tracking or tracking form completions etc.
  5. Finally we’ll monitor your ads constantly using our software, you’ll receive a weekly report and summary video in the app PLUS we’ll implement improvements to your campaign every month to ensure your results stay on track and help you meet your business goals.

For a limited time only we’re also offering an amazing deal with every sign-up, claim up to £120 in ad-credit to spend in your second month of advertising.

Google Ads £120 Ad Spend Matched CampaignHero Offer

Can't get enough of smart campaigns? 

Head over to our recent blog piece exploring Microsoft Smart Campaigns for your small business.

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