Learn how and why you should be getting Google Ads certified and the benefits it has for your personal and business development.

‍

If you’re a marketing professional that wants to take the next step up the ladder in terms of personal development, then getting certified on Google Ads is a step in the right direction. 

What is the Google Ads certification? 

The Google Ads certification (also known as being Google Ads Skillshop) is for marketing or business professionals that want to strengthen their skillset on the Google advertising platform. The courses are free for you to complete at your own pace, it involves learning the materials and taking an exam that usually lasts between 60 minute and two hours and receiving 80% to pass it. 

Obviously Google Ads is one big platform, and there is a lot to learn, so to make it easier for learners, they split each certification into sections including the following: 

1. Google Ads Display 
2. Google Ads Search 
3. Google Ads Measurement
4. Google Ads Video
5. Google Shopping Ads
6. Google Ads Apps 

Completing all of the courses/modules won’t give you one big Google certificate, after each course you will be given an individual certificate and badge for that particular module you took. Your certification will expire after a year before you need to relearn the materials and retake the exam. 

What are the benefits of being certified on Google ads?

Taking the Google ads certification allows you to understand the advertising platform in-depth to help you maximise budget and results when running ads on the Google network. 

• Increase Google advertising proficiency
• Learn best practices to optimise your own ad campaigns
• Save advertising budget by understanding campaigns in depth 
• Zero cost for completing the certification
• Badges to add to your LinkedIn profile to demonstrate credibility 

After you complete your Google ads certification

After you have (fingers crossed) successfully passed the course and the exam you will now be certified on Google! Congratulations! With your new-found achievement you can now: 

• Get access to use a certified professional badge to share amongst others and add to your own development portfolio. 
• Receive an official printable certification certificate
• Brag about it to everyone

Where can I access the certification?

If this sounds like an exciting prospect for you, then you can use the links below to get set-up with a few personal details, prepare a pen and notepad and get ready to learn all things Google. 

Get started learning the certification courses
Learn other Google related topics

‍

Exam Tips

‍

1. Take notes 

When you are on the learning stage throughout the modules, make sure you are taking notes and participating in the practice questions, these will greatly benefit you when coming to the exam.

‍

2. Pace yourself

When both learning and taking the exams, make sure you take the time to read everything carefully, you have plenty of time to finely comb through it all.

‍

3. Plan ahead

Make sure you are planning ahead, set a side enough time to take the exam, have plenty of laptop battery, have a quiet space to concentrate in, you know, the usual exam preparation stuff. 

‍

As a Google advertising certified professional myself, I can tell you that the course is enriched with heavy learnings which I have taken to develop our own business PPC strategy on Google ads as well as an extra bonus for my own personal development. Overall, the courses took me a week to complete, but 100% worthwhile investing the time to grow your knowledge base in the Google world. 

Give it a try and let us know how you get on! 

With your new Google knowledge, if you want to get started advertising on the platform, check out our Google vouchers we are currently offering to businesses where you can claim up to £120 in ad spend when you sign up with one of our premium packages.