Google Analytics 4 (otherwise known as GA4) is the latest tool in the analytical box. This new update unlocks the ability to dive into new metrics and help understand the journey of your customers. A report we will take a look at briefly here is the User Lifetime Value report, which demonstrates how users typically behave on your website/app in immediate or extended intervals.
This particular report within Google Analytics 4 demonstrates how site or app users have behaved during their lifetime as a consumer. The User Lifetime Report will help you discover specific insights such as:
Do bear in mind, that Lifetime reporting data is available for users who have been active on your website or app after August 2020.
Access your GA4 Account > Explore > “Analysis Hub” and select “User Lifetime”
It should look like this:
You can see the following information for each user on your website or app: