Facebook has recently introduced the ability to encourage, and track, calls that happen on your website as a result of a visit from an ad.
The website call extension is a new feature designed to help advertisers who might often drive leads from phone calls whilst providing them with clear visibility on which ads are driving these actions - you can see an example of how the extension appears below.
People visit your ad and land on your website.
Your number is shown at the bottom of the screen.
They can tap it to call you directly from there.
Facebook call extensions can be found at the ad-level in your ads manager, simply by enabling the checkbox and providing the appropriate number that you want to track and display.
We've already highlighted how businesses that offer custom quotes or managed services may benefit from these new extensions. The call extension may also help local businesses with an advantage where customers and potential customers may be more comfortable with a quick call to find more information. For example, finding out about opening times, or requesting more details on service.
The move may also benefit "instant" services such as locksmiths or plumbers providing potential customers with a quick way of getting in touch that skips and form fills or call-backs.
The new extension also provides interesting options for retailers looking to provide more bespoke services, tailor experience to high-value customer segments or, provide an extra layer of support at peak times.
If you're needing that little extra support for your Facebook Ads, try CampaignHero free for 30 days to trial both our technology and support team to see how we can impact the growth of your business through the social advertising platform.
CampaignHero is an app that helps small-and-medium-sized businesses optimise their marketing strategy through the form of PPC and social advertising. Combining both smart technology and our support team, we are able to provide businesses with a number of features to help build and improve campaigns across Google, Microsoft and Facebook Ads.
What can the CampaignHero app offer your business?
Sign up to the app to start your free 30 day trial.