If you’ve just started your business or are fairly new to the entrepreneurial world, then building your online presence can be time-consuming and, more often than not, frustrating.
Building your online presence can take time because it doesn’t happen overnight. Your online presence is very important because it’s what allows people to find you, interact with you, and get to know, like, and trust you.
But building your online presence can be less time consuming and less frustrating if you know where to start and what to do.
An online presence can be defined by how easy it is to find a brand or company online. It's important for building your brand's reputation, increasing brand awareness, and providing visibility to your products or services when users are searching for related keywords.
It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. Eventually, all of this information will play a role in your customer's purchasing decisions.
In this article, we'll explore 6 effective ways to create a strong online presence.
All businesses, no matter how small, should obtain a website. It can be extremely basic, but it should contain the basic information customers – both existing and potential – need.
A basic website is pretty easy to set up using an application like WordPress. WordPress is a free blogging tool and content management system that gives users the option to pay a little more for the premium version.
Tips for creating a website:
Building an online presence is a lot like building a brand. One strategy many companies use to build a brand is to personify their brand.
Why you should personify your brand:
One of the top ways to build your online presence is to create and grow an email list. An email list will enable you to engage with current and potential customers on a daily, weekly, or monthly basis.
Email marketing continues to dominate because the inbox is the most direct way to organically reach your audience.
How to grow your email list:
You can have the best website in the world, with the most compelling marketing copy, but without effective search engine optimization, all your work towards creating an online presence will be wasted.
There are more than 1 billion websites on the internet. So it does take some hard work and perseverance on your part to make your one website stand out. That’s where SEO comes in.
Why you should master SEO:
Whether it’s through your website, an online community, or via social media, you should always be looking to provide consistent, valuable content first.
The quality of the post you put out reflects the effort you put in, which naturally attracts more attention, leads, and conversions.
Why you should provide valuable content:
More than half the world’s population is online these days. And a huge number of them use social media networks and services like Facebook, YouTube, Twitter, Instagram, LinkedIn, and others.
These platforms have become an essential marketing medium for local and online businesses. So they’ve become a vital part of building an online presence. People want to interact with brands and the companies behind them online and social media is an easy way to do that.
How to be social and engaging:
This next strategy to skyrocket your business’ online presence is related to being active on social media but different enough to justify. Just about every niche or type of product has its online community where people gather to discuss news, trends, new products, and more. There are forums, blogs, Reddit groups, Facebook groups, and other places online where your ideal prospects are congregating, and you could be there with them too.
How to start building a strong relationship with your target audience:
If you’re able to start building a strong platform, create consistent and valuable content, establish a presence on social media, and build meaningful relationships online, then momentum and odds will be on your side.
Creating an online presence for your brand is very important these days. We couldn’t stress it enough. Doing so requires time, attention, perseverance and, practically, investment. Whatever connection a consumer has with your brand, whether it’s online, via social media or in person, they all need to convey the same message.
In our ever-changing modern world, an online presence will pay dividends for your business. Make intelligent choices in these areas to ensure any touchpoint a customer has with your company is a great and remarkable one.
Building a strong online presence doesn’t happen overnight but the gains in growth for your company that result from starting and developing an online presence will be well worth the time spent.
Rowena is an ambassador at Delesign and represents Delesign online. Outside of work, she likes travelling, reading books, and playing string instruments.