Creating a start-up business takes a lot of courage and perseverance to do and it is a huge inspiration for others to hear of the journey that people have undertaken to reach where they are now. I, myself, would also like to endeavour in creating a start-up of my own, but realistically speaking, what can a dude without an ounce of creativity or ideas ever hope to achieve, am I right?
Enough wallowing, back on topic.
The range of start-ups we see today are across the spectrum, from financial services to data privacy protection. Given the limited funding they start off with, how exactly do start-ups get themselves out there and make people aware of who they are? Well...that’s where our good ol’ pal the internet comes in.
See, there are various mediums people can use to “expand their influence”, such as social media, paid ad platforms and word of mouth. However, to really up your game, it’s always best to hit the ground running by spinning up a website for your business. Not only will this allow your potential customers to view your offerings, but also it can act as the centralised hub for integrating all those other mediums. What’s there to talk about in social media when you have nothing to point your customer-base to? What’s the point of utilising an ad platform when you don’t have anything to drive traffic to and monitor the statistics for? Why bother “talking the talk” to people when you can’t even “walk the walk”?
So without further ado, we will explore some of these great tools out in the world wide web that will allow you to get a website up running in no time (results may vary). I’ll try to lay this out in a format that will allow us to understand the pros and cons to each service. Hopefully, by doing this we are then able to determine which one of these “floats our boats”.
180 million people in 190 countries use the Wix website creation platform, what draws people in, is the 500 drag and drop templates you can choose from for easy creation without all the coding hassle, making it easy for just about anyone to create a website.
Pricing: From £3/monthly for normal websites and from £13/monthly for e-commerce websites, a range of different packages with more extensive features.
Main Features: I could be here forever listing all of Wix's features as the list seems endless, including Wix Editor, Wix ADI, Corvid Design, Managing Business Tools as well as ways to promote it.
GoDaddy is a more extensive platform used by 19+ million entrepreneurs including hosting, domains, website creation and other digital marketing tools.
Pricing: From £6.99/monthly for normal business websites, from £16.99/monthly for e-commerce sites.
Main Features: In their words "A Silent Business Partner" can summarise just what this platform is capable of. With a wide range of tools on the platform, a key feature is the 24/7 support for all tech and business troubles.
Weebly is a very user-friendly website creation platform with an emphasis of their drag and drop build feature for those that are less tech savvy.
Pricing: The great thing about this platform is that it starts from £0/monthly with Weebly branding and domain, but better packages start from £4/monthly for a normal business website, and from £9/monthly for e-commerce sites.
Main Features: Like other platforms, this one is very much focused on its responsive drag and drop builder with its integrated eCommerce platform making it easy for someone with little to no tech experience.
37% of the Web is built with WordPress, think of how many websites are out there, that's a lot, right?
Pricing: Starting from £3/monthly for basic features makes WordPress popular for small businesses looking for a little more in-depth design for their website, ranging up to WordPress VIP at $1,700/monthly.
Main Features: Unlike a lot of other website platforms, what you can do in terms of design and layout is endless, including plugins, features and domains- definitely a website platform to chose if you can handle the slightly more technical aspect.
Launched in 2003, the SquareSpace platform now hosts millions of websites for businesses.
Pricing: SquareSpace is slightly pricier, with basic plans starting from $10/monthly.
Main Features: Not only can you create a fully functional website which focuses on the end-user, but you are also able to access other business moulding tools such as email marketing, logo creators, online stores and professional email.
There you have it! These are just some of the widely available tools that people and start-ups can use if they are in need of a website. All come with their ups and downs, ultimately you will need to determine by some metric which one fits the bill.
Personally, I would hire a developer and get them to build one bespoke, then you’ve got something unique and fab to show off, unless you want to learn to code yourself. Of course, time is money and most start-ups would struggle to financially afford that option, so with all of this in mind, take the above knowledge onboard and explore all the options that best suit your business needs.