Brand awareness is the extent to which a brand is recognised by potential customers and correctly associated with its particular product or service. So if you're looking for a few quick wins to help build up your brand's brand awareness on social media, then you've come to the right place.
Make sure you're active across your social media channels, not necessarily a heavy quantity of posting but make sure the quality is there, make sure you are making yourself present in your audience's daily scrolls. Obviously its very much dependent on what channel you are using to post, social platforms like Twitter usually have a best practice of tweeting at least four times a day.
Normal hashtags and branded hashtags are a great way to reach new audiences who are searching for similar keywords, in which they can then circle back to your post and account. Use hashtags that are relevant to what you are posting and jump onto trending hashtags whether it be on Twitter, Instagram or Pinterest. For example for a CampaignHero Instagram post we would use the hashtag #smallbizsupport.
Make use of mentioning other profiles on your posts (@theirname), it sends them a notification to come and check it out, and may increase your chance of getting them to engage with you. Obviously don't tag random profiles in your posts hoping that they will come and engage, this will be seen as spam and increases the likelihood of being reported as spam. So if you have a great piece of user-generated content that you are sharing on your social media, make sure you are tagging them in it, they might even share it on their own, building your brand awareness into a wider audience reach.
One of the most effective methods businesses and brands use to build brand awareness is by holding a giveaway or contest. Encourage them to engage with your posts, share and follow your social media in the exchange for being entered into a prize draw! If you don't have the budget to be funding the reward as a brand new phone, maybe use something closer to home like a free product, or a discount on your service, something that will still grab your audience. This shared giveaway post throughout social media will hopefully encourage the wider audience to join in, therefore creating more brand awareness throughout people's social network.
Increase your branded content across all of your channels, make sure every graphic or video is following your brand guidelines of colour, font and your logos! So when this content is shared by your followers people can easily recognise your company even looking at an image for less than a second.
Obviously you could write a whole book on how to build awareness of your brand within social media! But hopefully these simple and easy tricks are a good starting point for building brand awareness through your social media channels.