36% of small businesses do not have a website, considering most purchases are now carried out online, this poses a threat to smaller businesses who refuse to invest in a digital shopfront. 

Small businesses and start-ups can be hesitant to invest in online channels due to the lack of knowledge, budget and time. Due to these blockers smaller businesses can miss out on opportunities that can hugely benefit their growth, and one of them is having an accessible website for customers. 

Now we know you’re here because you’re looking for a website alternative, don’t worry, we will provide. But we strongly recommend if you haven't got one, to add the task into your pipeline as it opens up a lot more opportunities for your business online. 

So what is the alternative to creating a website from scratch?

Alternative 1: Google My Business website builder 

Google My Business Website Creation Dashboard

Launched in 2016 Google My Business has the aim of giving business owners more control over their internet presence, what Google offers is like the love-child of a website and a landing page. The layout is quite similar to that of a portfolio, showcasing only the important and relevant details that would be used to pull in more customers. 

You may be wondering what makes it so special? Firstly it’s free, and secondly, which I believe is the most important thing is it’s efficient. Building a “website” has never been so easy, especially if it’s Google holding your hand and taking you through the steps. There’s not much effort that you need to put in, just some trivial details regarding your business. You fill out that form, click that button and boom, voila, you now have published your business.

Google gives a high level of autonomy with their GMB service, giving you all the tools needed to grow your business online and expand your reach. There are a few steps you need to take in order to get your business all signed up, click here to get yourself started.

Alternative 2: Microsoft Digital Marketing Centre 

Microsoft Digital Marketing Centre Website Creation Dashboard

With Microsoft's new digital marketing centre you can now access their website creation platform at zero cost to your wallet!

Microsoft has removed the barriers of cost and lack of time to provide a solution that caters to the needs of small businesses who are losing customers due to not having a digital shopfront to direct customers to.

Drawing components from your social media or existing advertising campaigns they will generate images, headlines, descriptions, reviews, social links and other components to bulk out your business. Read more about how you can get signed up to this option here.

Semi-Alternative 3: Use website templates

Wix Website Creation Template Picker

Now we understand you’re here because you don’t want to make a website, and that’s fine, but that doesn’t mean you can’t pick a template and fill in a bit of information. Website creation platforms such as Wix, GoDaddy and Weebly are just a few that are brilliant for small businesses with no website. With hundreds of templates to choose from and simple drag and drop elements, you’ll be able to have a simple yet effective website in just a day. 

These platforms also assist with other marketing elements that you may find challenging such as advertising, search engine optimisation (SEO), conversion and analytics set-up and more. If this sounds like a good alternative for you, then head over to our round up comparison of 5 various web creation platforms for small business

Alternative 4: Let CampaignHero help 

CampaignHero Hero Pages

Our affiliate partnership with the website creation platform Duda enables us to build a 2-3 page website for you, all we need are a few details, assets and your choice in template.

You can learn more about the Hero Pages service we provide as well as the selection of templates we have by clicking the link above.  

So there you have it, a few flexible alternative website solutions for small businesses and start-ups. Having this online presence not only opens up opportunities to drive new customers, but also presents your business as a trustworthy brand, be sure not to fall behind your competitors and start investing your time in building your business in the digital world.


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