Advertising has been around for so long now, both in the form of traditional and digital through both online and offline medias'. Marketing teams are becoming more creative and adaptable to societies expectations of their wants and needs, below are some brilliant ads that I have seen over the past few years which really speak volume to brand images and values. 

Environment Focused Ads

Following the August 2019 crisis with the Amazon rainforest burning, companies were quick to jump to the advertising opportunity as well as highlighting their business values to viewees.

Oro Verde

Oro Verde
A more recent form of traditional marketing advertisement from Oro Verde focused on the emotive connection with an audience, treating trees as people to help raise money for their charity (which actually sparked a brilliant success).

WWF

WWF
A digital solution for their method, WWF is known for its powerful messages through form of advertising, always driving lots of attention to their brand and their purpose. This ad is one of my favourites as it highlights the big impact a human action has upon the unseen.
WWF
A more traditional method, using green paper towels and a print to encourage those to use less paper and save the earth recourses. (If I ever saw this I guarantee I would feel guilty to take and use another paper towel).
WWF
Another simple yet powerful digital ad from WWF using simplicity to send a powerful message.

Coca Cola

Coca Cola
Coca Cola launched this brilliant traditional campaign to help encourage people to commit to recycling their drinks whilst also providing strong recognisable branding. 

Fast Food Based Ads

In the world of fast food, companies always have to be in competition as there is just so many, those with the big marketing budgets to spend can put it into effective and quick response traditional marketing methods. 

Mc Donalds

Mc Donalds

Mc Donalds is always providing (in my opinion) some of the best digital and traditional ads that always scream a simple and creative message. Recently they are sharing more of these methods through their social media channels since growing their marketing team last year.

Mc Donalds
Mc Donalds

KFC

KFC
KFC producing some highly creative and effective digital ads that really make you look twice!

 

Branding Focused Ads

Heinz
A very creative digital ad from Heinz! The brand thought it would be best to present an image of the famous ketchup bottle in the visual people usually see it, being shaken upside down!
BMW
BMW getting creative with simple elements and managing to adapt to such an effective branding image featuring their logo.
Coca Cola
Love this original billboard banner from Coca Cola using a simple element like temperature to promote their product.

Traditional Print Based Ads

Traditional marketing can be a struggle for SMEs as producing at such a huge scale seems to be such a big branded behaviour, however, with simplicity and thought can come power. 

Nike
Nike put quite a fair bit amount of money into this advertisement, using a very creative way of using the assets around the advertisement.
Hotel
We have all at least once in our lifetime *cough* borrowed *cough* something from a hotel, from soaps to pillows. This company put a brilliant form of an advertisement on the front of their product to make their brand stand out.
IAMS
A clever thought from this company who used their consumers on the back of a London Taxi, a huge way of standing out from the crowd and other competitors.

 

And Now.. Some Marketing Fails

Now onto some advertising fails, some are funny and some offensive and bring an uproar to societies values. 

London Tube
Good on them for trying to cut homelessness from the streets, however very poor choice of wording!
London Tube
This one is both brilliant and terrible, not completely classed as a fail, but definitely, if someone did come closer!
Sheets
Not the greatest form of words!

In 2017 this video advertisement spread through both TV and online media caused a massive uproar. Pepsi decided to include important social factors including protests and movements and mix it with public figure Kendall Jenner, which was blasted as completely irrelevant and unauthentic. The company was quick to delete this ad of their own channel as well as publicly apologise for its insensitive nature.

Throughout these ads above have you noticed the pattern of regular use of emotive connections, trying to engage with the audience and making people look twice. Brands marketing teams are becoming more-and-more creative with their quick thinking and responsive ideas. From this, you can take the inspiration and the creativity to really implement some changes into your own advertising. Looking for some more inspiration? Take a look at these 5 brilliant digital marketing campaigns.

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