Advertising has been around for so long now, both in the form of traditional and digital through both online and offline medias'. Marketing teams are becoming more creative and adaptable to societies expectations of their wants and needs, below are some brilliant ads that I have seen over the past few years which really speak volume to brand images and values.
Environment Focused Ads
Following the August 2019 crisis with the Amazon rainforest burning, companies were quick to jump to the advertising opportunity as well as highlighting their business values to viewees.
Fast Food Based Ads
In the world of fast food, companies always have to be in competition as there is just so many, those with the big marketing budgets to spend can put it into effective and quick response traditional marketing methods.
Mc Donalds is always providing (in my opinion) some of the best digital and traditional ads that always scream a simple and creative message. Recently they are sharing more of these methods through their social media channels since growing their marketing team last year.
Branding Focused Ads
Traditional Print Based Ads
Traditional marketing can be a struggle for SMEs as producing at such a huge scale seems to be such a big branded behaviour, however, with simplicity and thought can come power.
And Now.. Some Marketing Fails
Now onto some advertising fails, some are funny and some offensive and bring an uproar to societies values.
In 2017 this video advertisement spread through both TV and online media caused a massive uproar. Pepsi decided to include important social factors including protests and movements and mix it with public figure Kendall Jenner, which was blasted as completely irrelevant and unauthentic. The company was quick to delete this ad of their own channel as well as publicly apologise for its insensitive nature.
Throughout these ads above have you noticed the pattern of regular use of emotive connections, trying to engage with the audience and making people look twice. Brands marketing teams are becoming more-and-more creative with their quick thinking and responsive ideas. From this, you can take the inspiration and the creativity to really implement some changes into your own advertising. Looking for some more inspiration? Take a look at these 5 brilliant digital marketing campaigns.